In this edition of Voics Voices, I’ll be walking through my exact process to land some of the biggest creators in the world.

Regardless of your level of experience, the fundamentals remain constant.

It’s difficult looking at an empty calendar, poor pipeline and not knowing what direction to take your podcast.

You can even sound desperate, trying to fill weekly slots. Which actually makes the problem even worse.

If you can’t fill up your calendar with meaningful guests, you’ll either waste a bunch of time or drive your podcast into the floor.

The following strategy has landed guests like Justin Welsh, Johann Hari, Joe Delaney, Robert Breedlove and 135+ more great guests on my podcast.

Introducing “Why You, Why Me and Why Now”

This approach extends the “Why You, Why Now” concept by Jeff Hoffman’s connecting and creating urgency in the sales cycle.

This strategy gets to the core of human intensions and how to create irresistible offers. We’re not selling a complex B2B software here, but we can use this approach to land big guests.

Let’s break it down.

1. Why You

In your email or message, the opening paragraph must be all about the guest. It should explain something genuine that you appreciate or love about their work. Break down a project, post, or podcast that resonated with you on a personal level.

No bullshit here.

This is the actual reason you think they would make a great guest. Think about this:

• What made you follow them for so long?
• How have they transformed your outlook?
• How do they inspire/motivate/educate/entertain you?

If you can’t answer these questions, I’m sorry but don’t reach out to them. It will be obvious you don’t actually care.

2. Why Me

The next paragraph is all about you, but not from an egotistical perspective. You write to add social proof of what you’ve achieved and if you have achieved little, what you’re hoping too.

I like to add hard statistics and previous guests. If you can show the guest you’ve recorded 50+ episodes, hit your first 10K downloads and take this shit seriously, you will prove your worth.

If you have little background, you can showcase other aspects like businesses you’re building, or that you have a desire to grow.

The hard numbers are undeniable:

• Episodes produced
• Number of downloads
• Number of views
• Total subscribers
• Social following

Don’t tell me, show me.

Always focus on the outcome.

3. Why Now

If you say to someone “we should meet soon” you never meet that person.

But if you say “lets meet on Monday the 27th March at 2pm when I’m in town” you will get the meeting. People need direction.

It’s the same with podcasts. Use an event like your launch, 50th or 100th episode as a trigger and display a sense of urgency.

The outcome will always be positive.

​

Here’s a real life example of how these tie together:

​

Hey [name]!

Your content on LinkedIn and Twitter and has been great to follow. I first started following your work when you kicked off [example]. Since then I’ve loved keeping up with your latest [event] especially with [name]!

I would love to invite you to my podcast called [podcast] in two weeks. To date, I’ve recorded over X episodes with Y views and Z downloads.

My podcast ranks amongst the top X% in the world, with weekly episodes listened by people from the X to Y, Z and ABC.

I’d like to get into the details of [activity] amongst many more topics. There’s a large crossover in audiences and I know many people will love it.

I would love to record in person but I live in ABC, so it would be online until we find time for in person!

Previous guests include [social proof] and [number] great people.

Thank you!

​

It isn’t perfect, but this strategy has created over 140 episodes and helps many other hosts speed up their podcasts.

See you next week internet friends.

Whenever you’re ready, there are 3 ways I can help you:

→Schedule an Introduction Call: Voics is the straightforward podcast agency that creates, markets, and scales your podcast in a “done-for-you” model.

→Podcast Accelerator: Remove the stress, pressure and countless hours of growing a podcast. This comprehensive course will teach you the system I used to grow Kickoff Sessions and record with the sharpest minds in the world.

→Listen to Kickoff Sessions: Learn from 135+ entrepreneurs who have scaled businesses to millions in profit that will help you on your journey.