What’s up everyone,

Most people don’t win because:

• They quit
• They play the victim
• They tarnish their reputation
• They never cared to start with
• They move onto the next ‘big thing’

These are all the reasons people “fail” in today’s modern world.

If you’re reading this, you want to win and play the game as long as possible.

This newsletter is for all you creators and entrepreneurs who play to win.

Here’s the difference between winners and losers:

Time Horizon

You wouldn’t go to the gym for the first time and say,

“This isn’t working. I’m going to stop.”

So why would you record a handful of podcasts and say:

“This isn’t working. I’m going to stop.”

It’s completely nonsensical.

The work you do today will pay dividends weeks, months and maybe years later.

Here are some practical examples:

Chris Williamson’s podcast took 300+ interviews and over 4 years to blow up.

Mike Thurston created YouTube videos for almost a decade before launching his top 1% podcast.

What you don’t see here are the years of building the foundations and stacking goodwill with their audience.

Look at the best investors of all time.

Warren Buffett and Charlie Munger have played the ultimate long game. They’ve bought into companies and ideas they believed in and, literally, did nothing until the companies compounded.

As a creator and entrepreneur, you feel time is against you, but sometimes you have to be patient and let your ideas play out.

(And do the work…)

For Kickoff Sessions, I recorded every single week for three years straight. Some episodes BOMBED while others smashed.

What did I do when it bombed? Recorded another podcast.

What did I do when it smashed? Recorded another podcast.

Sometimes, you just have to keep going.

Incremental & Ruthless Improvement

“Everyone’s boss is the CEO and the CEO’s boss is the market” - Balaji Srinivasan

If your content or business isn’t growing, it’s not anyone's fault.

It’s the market telling you to do better.

You can moan, complain, and even take a vacation, but it doesn’t change the fact you need to do better.

Markets change, algorithms change, detach from your ideas and focus on what’s working.

“You can be consistently shit for 7 years straight and not improve.” - HowToBeast

That’s a new podcast, each week, with 0 improvement.

Try something different.

Record a podcast from a tree hanging upside down.

If that’s not your vibe, tell a personal story and humanise your work.

I’ve got to where I can record, speak, write well (ish), but just because I can do it, doesn’t mean I can win.

It takes testing the model and pushing the boundaries daily to see what the market wants.

Avoid The Easy Wins

Something I’m truly passionate about is avoiding the cheap, controversial, wins to grow.

To me, it’s a sign of weakness and insecurity.

If your entire brand and identity is based on shitting on other people for exposure, you have nothing.

“If it enrages, it engages.” - Balaji Srinivasan

Mainstream media famously did this for decades.

Now personal media companies (Twitter accounts) do this on a daily basis.

It’s cheaper, faster, and easier to put others down in the pursuit of growth.

This will capture the attention of a large market and encourage divisive behaviour.

Here is the hidden cost of doing this strategy:

You look like an idiot.

Reputations take decades to build and a second to tarnish.

Forever…

So before saying something stupid, write it on a piece of paper, read it, then throw it in the bin.

Do you think guys like Chris Williamson, Mike Thurston, Warren Buffett use rage to incite engagement?

100% not.

It’s all built on solid foundations.

Example of Getting it Right

Here’s playing the long game in action.

I launched The Game Plan Clips channel from 0.

• 0 subscribers
• 0 views

I started releasing short highlight videos from the podcast that were 5-10 minutes long.

As expected, it was slow in the beginning since the channel literally went from 0.

However, I’ve been here multiple times before. It wasn’t my first rodeo.

I knew the content was super solid to grow. So I kept at it.

After 165 days of nothing, here’s what ‘magically’ happened:

• 1,900,000 impressions
• 163,700 unique views
• 8100 watch hours
• 616 subscribers
• 6.4% CTR

On day 10, you could have said, “This isn’t working. Let’s stop this.”

On day 100, you could have said, “This isn’t working. Let’s stop this.”

On day 150, you could have said, “This isn’t working. Let’s stop this.”

And the beautiful part, I didn’t have to sacrifice the reputation of the client to get there.

Right content, right platform, right results.

Now back to work. Time to do it all over again.

See you next week people!

Whenever you’re ready, there are 3 ways I can help you:

→Schedule an Introduction Call: Voics is the straightforward podcast agency that creates, markets, and scales your podcast in a “done-for-you” model.

→Podcast Accelerator: Remove the stress, pressure and countless hours of growing a podcast. This comprehensive course will teach you the system I used to grow Kickoff Sessions and record with the sharpest minds in the world.

→Listen to Kickoff Sessions: Learn from 145+ entrepreneurs who have scaled businesses to millions in profit that will help you on your journey.