In this edition of Voics Voices, I will break down exactly why video podcasts are the future of the industry.

Have you ever looked at a basic audiogram and thought to yourself:

“Wow, this looks great.”

Of course you haven’t.

Because they don’t.

They’re boring af and should stay in 2012.

Video podcasts provide a powerful anchor for your content strategy. You are always trying to hit the following criteria with your content:

• Increase views
• Increase downloads
• Decrease drop-off rate
• Increase engagement rate

With that in mind, here are three benefits of video podcasts:

1. Like, Know & Trust Factors

People need to see you before they hear you. Getting users to hit play on a video is 10X easier than a random audio file.

The reason being is users get an insight from the thumbnail who is speaking and why it’s important to me now.

When your face is everywhere, people associate you as an authority figure.

2. Organic Reach

It is almost impossible to discover an audio podcast on Spotify or Apple podcasts. YouTube constantly pushes worthwhile content to users. This can expand your reach significantly on the platform.

Instead of complaining about the algorithm, play with it. If you know YouTube can help you, use it to your advantage.

3. Repurposed Clips

YouTube, Instagram and TikTok are hopelessly competing with one another for YOUR attention. As the creator, you can take advantage of this edge.

Your goal is to generate interest and increase subscriber count. YouTube has a beautiful call-to-action for users to subscribe to your channel. This brings them closer to your content for new episodes.

With a lot of things in life, this window of opportunity won’t be there forever.

I hope you found this newsletter useful.

See you next week internet friends.

Whenever you’re ready, there are 3 ways I can help you:

→Schedule an Introduction Call: Voics is the straightforward podcast agency that creates, markets, and scales your podcast in a “done-for-you” model.

→Podcast Accelerator: Remove the stress, pressure and countless hours of growing a podcast. This comprehensive course will teach you the system I used to grow Kickoff Sessions and record with the sharpest minds in the world.

→Listen to Kickoff Sessions: Learn from 135+ entrepreneurs who have scaled businesses to millions in profit that will help you on your journey.