What’s up everyone,

This week I’m going to be breaking down how you should approach your podcast.

The question we need to ask ourselves is, are we playing chess or checkers here?

Do we actually take this podcast thing seriously?

Is it a means to generate revenue and build authority?

Because, if you don’t believe it is, then it definitely isn’t. This feeds into the strategy behind your podcast.

It doesn’t matter if you’re a CEO of $50M company or trying to make your first course sale, professionals act differently.

I like to think of it like playing chess or checkers.

Chess is a complex game requiring strategy and thought, while checkers is more straightforward and simpler.

Which game do you want to play? The thing is, you need to choose.

The Checkers Approach:

- ‘It will do’ attitude

- Hire a VA for $5/hour

- Record anything & everything

- Bang the episodes on ‘The YouTube thing’

- Blame ‘the algorithm’ for your poor results

The Chess Approach:

- Build a brand strategy

- Create a content strategy

- Hit your ideal listener daily

- Send listeners through a content loop

- Grow your audience, revenue and brand

The choice is yours.

Which game do you think people like Steven Bartlett, Andrew Huberman and Chris Williamson play?

To give you another analogy, it’s like running.

Instinctively, we all know how to run, but the principles to run a 5K, 10K, half marathon and marathon are vastly different.

Sure, you can give it a go, but chances are you’re going to crumble if you don’t learn the mechanics.

So everyone can run, but not everyone can run well.

That’s the exact framing you need to consider for your podcast.

The thing is, you’ll end up paying either way with time or money.

Take the cheap option, you’ll pay with your time.

Take the professional option, you’ll pay with your money.

BUT can you get there faster, easier and with less pain?

Absolutely.

That’s why you must take a step back:

- Build a brand around you.

- Build an offer around you.

- Build an audience around you.

In some regards, I wasted a shit tonne of time with Kickoff Sessions.

Hitting random buttons on the internet, hoping something would work. Almost three years in, the content machine is on autopilot.

I still trip up, make mistakes and do dumb shit BUT the content is built for purpose.

You wake up every day, tackling your podcast like a professional, not like an amateur.

So the question is, are we playing chess or checkers with our podcasts?

Whenever you’re ready, there are 3 ways I can help you:

→Schedule an Introduction Call: Voics is the straightforward podcast agency that creates, markets, and scales your podcast in a “done-for-you” model.

→Podcast Accelerator: Remove the stress, pressure and countless hours of growing a podcast. This comprehensive course will teach you the system I used to grow Kickoff Sessions and record with the sharpest minds in the world.

→Listen to Kickoff Sessions: Learn from 145+ entrepreneurs who have scaled businesses to millions in profit that will help you on your journey.