What’s up people,

Today, like every other day, I will not waste your time.

Instead, I’m going to give you everything you need to make more money than you thought was humanly possible.

This is through the power of sponsorships.

To show you I’m not full of shit. This year alone I’ve CLOSED over $250,000 in sponsorships.

If you’re thinking “that’s not possible” stop reading here.

If you want to break all the rules that the old world created, keep reading.

Here’s the exact model:

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​Sponsor your Brand instead of Sponsoring your Podcast

If you aren’t a celebrity, you need to think brand. This is why most podcasts fight over the scraps for less than $500.

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Instead, bring sponsors into your brand. They sponsor YOU versus a basic podcast.

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Create an interesting media kit of everything you have. Tell your story, showcasing your audience and reach.

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Who do you think writes a bigger cheque at the end of the month?

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I think I know the answer.

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This is the difference between $100 and $10,000 a month.

Here’s why this breaks all the rules:

The game used to be run on a pure CPM basis. It’s the cost per 1000 downloads. So if the CPM was $20, and you got 5000 downloads (which is a lot of downloads, by the way) you make $100.

How sad….

However, since we do not live in the stone ages anymore and this doesn’t capture total exposure of your brand, I do not follow this rule.

I like to bind EVERYTHING together.

• Total downloads
• Episode downloads
• Followers on Twitter
• Followers on Spotify
• Followers on LinkedIn
• Followers on Instagram
• Growth rate (historic)
• Growth rate (projected)
• Subscribers on YouTube
• Influence on social platforms
• YouTube episode total impressions
• Short from episode reach (YouTube)
• Short from episode reach (Instagram)

Yeah.. There’s a lot…

The perceived value increases because you get more stuff for your money.

Podcasting is no longer a single channel, it’s omni-channel and literally everywhere.

Therefore, get paid for your omni-channel presence.

Once you have pulled in every date point you can find, it’s time for pricing.

Bundles, Bundles, Bundles.

My favourite way to package everything is a tiered approach.

The fear of missing out will transition people from the first bundle to the second and ultimately to the third.

As every stage you’re offering crazy value, but it’s not as good as the next bundle is it…

I call this the ‘graduation phase’.

I start with a high ticket one episode sponsorship at $5000.

($5000 per episode)

The next tier is an entire month of four episodes for $10,000.

($2500 per episode)

The final tier is an entire quarter of twelve episodes for $15,000.

($1250 per episode)

You just saved yourself $3,750 per episode by sponsoring a quarter instead of a single episode.

Bargain! Right?

The unit economics gets pretty wild with this as you scale.

Soo… Who do we chase after?

Not everyone, to my knowledge, has the money to pay $5000 per episode.

But there are a select few people and that’s all that matters.

Here’s a list of companies you should focus on closing:

• Venture backed startups (Series A and beyond)
• DTC ecommerce brands ($5M-$9M in revenue)
• Large enterprises (10,000+ headcount)
• High growth scale-ups ($50M+ in ARR)

These companies got money to burn and their ears to the ground.

Spend less time chasing dead money and go after the right candidates.

Now back to work🥷​

That’s all for today people, see you next week internet friends!

Whenever you’re ready, there are 3 ways I can help you:

→Schedule an Introduction Call: Voics is the straightforward podcast agency that creates, markets, and scales your podcast in a “done-for-you” model.

→Podcast Accelerator: Remove the stress, pressure and countless hours of growing a podcast. This comprehensive course will teach you the system I used to grow Kickoff Sessions and record with the sharpest minds in the world.

→Listen to Kickoff Sessions: Learn from 145+ entrepreneurs who have scaled businesses to millions in profit that will help you on your journey.